Styling Guide

Before gathering props or setting up your scene, have a clear idea of the story you want to tell. Is your product modern and minimalistic or warm and vintage? Your vision will guide your choice of colors, textures, and layouts to match the narrative. Choose complementary items that add context and visual interest without overshadowing the main product. For example, if you’re showcasing handmade candles, place them with soft fabrics or small decorative books. For a more modern product like tech gadgets, pair them with sleek office supplies or geometric decor pieces.

Styling is all about balance. Use the rule of thirds to create a visually appealing layout where the product is positioned off-center for a more dynamic feel. Keep props balanced in size and shape; too many large items can overwhelm, while small details can add elegance.

Layering different elements creates depth and dimension. Place items at varying heights or overlap props to build a scene that feels multi-dimensional. For example, layering different types of greenery behind your product can add life and texture without being distracting. Always consider how lighting impacts your setup. Natural light offers a soft, authentic look, ideal for lifestyle shots. Alternatively, controlled artificial lighting helps create specific moods—whether dramatic and shadowy or bright and cheerful.

Choose a color palette that aligns with your brand and product. Harmonious colors, such as neutral backdrops paired with pastel props, can evoke calmness, while bold color contrasts make your product pop.

Minimalism allows the product to shine. While props add character, avoid clutter. Negative space directs attention and lets your products stand out.

Finally, don’t hesitate to take multiple shots and tweak your setup. Small adjustments, like shifting a prop or changing the camera angle, can significantly impact the overall composition.