Inspiration For You
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Aesop
While Aesop is not a Greek brand, it draws inspiration from the ancient Greek storyteller Aesop, known for his fables. They offer skin, hair and body care formulations created with meticulous attention to detail, and with efficacy and sensory pleasure in mind. This connection reflects the brand's focus on storytelling and the timelessness of natural beauty. The use of noses in their design not only highlights the sensory pleasure associated with using their products but also resonates with the classical influences of Greek art. Overall, this design choice makes Aesop’s campaigns memorable and intriguing, reinforcing their commitment to quality and sophistication in their ingredients and formulas.
Dolce & Gabbana
Dolce & Gabbana’s “Light Blue” campaign captures the essence of Mediterranean luxury through its stunning natural set design. Filmed against the waters of the Mediterranean, the commercial uses bright blue seas and rugged cliffs to evoke a fresh, breezy atmosphere that mirrors the fragrance’s character. The landscape creates a sense of elegance and sensuality, transporting the viewer to a warm summer. They both have brunette hair, blue eyes, and a connection to each other. The use of the blue in every shot
IKEA
IKEA exemplifies how creative set design can be a powerful tool for businesses. Known for their innovative showroom approach, IKEA doesn't just display products; they create immersive, life-sized rooms that showcase how each piece can work in real-life settings. Their stores lead customers through various “home” environments—each carefully designed to feel authentic and inspiring. This approach helps customers envision the products in their own homes, making shopping an engaging, experiential journey rather than a simple transaction. By demonstrating how furniture and decor work together in diverse styles and spaces, IKEA’s creative set design helps customers make more confident purchase decisions and fosters a deep connection with the brand. This practice illustrates how thoughtful set design can transform retail spaces, enhance customer engagement, and ultimately drive sales.
Altar’d State
Altar’d States window displays are a masterclass in creative set design, using eye-catching visuals and thoughtful elements to create an inviting, boutique atmosphere. With themes that change seasonally, Altar’d State often incorporates natural textures, floral arrangements, and warm lighting, capturing a sense of warmth and community that resonates with their audience. Each display feels like a small scene out of a story, drawing shoppers in with carefully chosen colors and unique props that reflect the brand’s values of kindness, self-expression, and spirituality. These immersive displays not only highlight the beauty of Altar’d State’s clothing and accessories but also create an experience that leaves a lasting impression, fostering a connection with shoppers through visual storytelling.